Reach people that

focus groups can’t

On the ground community research that reaches people who would never join a focus group. True life, real world insights.

How we work

Our ethnographic research methodology discovers what people really think, outside of focus groups and controlled environments. Find out how you can capture these insights, at about the same cost as a focus group. 

Some of the world’s leading organizations have entrusted us with their research. We are known for our ability to reach the most challenging audiences to discuss the most difficult topics. 

We go anywhere, engage anyone, and discuss anything.

Latino citizens typically vote at lower rates than other demographic groups – why? A common assumption is that Latinos don’t feel connected enough to the system to vote, but the case is quite the opposite. Through a series of ethnographic conversations in multiple states, we found that Latino voters value their role so much, that when they are unsure, they don’t want to make a mistake.
Mid adult women stand in a row to sign up to vote
Latino Voters

Latino citizens typically vote at lower rates than other demographic groups – why? A common assumption is that Latinos don’t feel connected enough to the system to vote, but the case is quite the opposite. Through a series of ethnographic conversations in multiple states, we found that Latino voters value their role so much, that when they are unsure, they don’t want to make a mistake.

How does a broad cross-section of Americans feel about EVs? Ethnographic visits to a range of communities showed that while many assume EVs are the future, and will inevitably get more popular, the topic can immediately alienate many, who are not in a financial position to consider any new car, let alone one perceived to be super costly. This is a short step to EVs taking on unnecessary political ramifications.
Risks of flea powder - gasoline station
Electric vehicles

How does a broad cross-section of Americans feel about EVs? Ethnographic visits to a range of communities showed that while many assume EVs are the future, and will inevitably get more popular, the topic can immediately alienate many, who are not in a financial position to consider any new car, let alone one perceived to be super costly. This is a short step to EVs taking on unnecessary political ramifications.

A globally respected museum wanted to better understand the place the museum holds in people’s hearts and minds. Ethnographic observations of visitors, as well and conversations both inside the museum and with the broader public, provided surprising answers. “Edutainment,” the buzzword of the day, was far off the mark in people’s actual experience. Instead, many described a sense of wonder so moving that they struggled to fully articulate it – a transcendent experience.
Arts and culture museum
Arts & culture museum

A globally respected museum wanted to better understand the place the museum holds in people’s hearts and minds. Ethnographic observations of visitors, as well and conversations both inside the museum and with the broader public, provided surprising answers. “Edutainment,” the buzzword of the day, was far off the mark in people’s actual experience. Instead, many described a sense of wonder so moving that they struggled to fully articulate it – a transcendent experience.

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How it works

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Step 1

Tell us who you want to hear from, where they are, and what you want to know. Or have us help you define and refine those details.

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Step 2

Our team of researchers will go find the people you want to hear from and engage with them in authentic conversation.

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Step 3

Within a few weeks, we’ll deliver insights to you in written and video form. 

Featured Researchers

Our diverse team has decades of experience engaging communities around the country. We are highly trained, great at striking up genuine rapport, and passionate about hearing people’s unfiltered thoughts. Meet a few members of our growing team.

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Nalleli Reyes Garcia

Nalleli Reyes Garcia

Marketing

An Indigenous immigrant from Michoacán, Mexico, Nalleli arrived in the United States at the age of three. Their status as a former undocumented person led to their interest and involvement in several political campaigns where they learned the art of canvassing. Nalleli holds a BA in Native American Studies, with a minor in Political Science, from the University of New Mexico and continues to be an outspoken advocate in the community.

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Andrew Brown

Andrew Brown

Manager

Andrew Brown, PhD is a cultural anthropologist whose research has looked at the interaction between culture, rhetoric and public discourse. His work has included cross-cultural research in the US, Ireland and the former Soviet Union. He has taught at Colby College and the University College Cork.

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Ashley-Devon Williamston

Ashley-Devon Williamston

CEO

Ashley-Devon Williamston is a cultural anthropologist with nearly a decade of experience in qualitative research design and analytics. They completed their MA in sociocultural anthropology at the University of Cincinnati and currently live in Brooklyn, NY with their big orange cat, Riley.

abstract colors of red, orange and pink

Step 1

Tell us who you want to hear from, where they are, and what you want to know.

abstract colors of purple, orange and red

Step 2

Our team of researchers will go find the people you want to hear from and engage with them in authentic conversation.

abstract colors of purple, pink and yellow

Step 3

Within a few weeks, we’ll deliver insights to you in written and video form. 

Make better informed decisions.

Get in touch with our team and start finding out how people really think and feel.

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FAQ

About the same as focus groups.

For now, we can have conversations in either English or Spanish.

Depending on locations and other choices, we can have results for you in as little as 2-3 weeks.

We can go to all kinds of communities – rural, urban, affluent, under-served, and remote.

Our community-rooted conversations are especially authentic. Plus, most people never sign up for focus groups. And our natural conversations can’t be ruined by one person dominating the room.

You’ll receive a written report, video, and a web page where you can interact with us and follow the progress of your project.