Case Studies
See how Cultural Logic helps organizations understand people better.
Latino citizens typically vote at lower rates than other demographic groups – why? A common assumption is that Latinos don’t feel connected enough to the system to vote, but the case is quite the opposite. Through a series of ethnographic conversations in multiple states, we found that Latino voters value their role so much, that when they are unsure, they don’t want to make a mistake.
Latino Voters
Latino citizens typically vote at lower rates than other demographic groups – why? A common assumption is that Latinos don’t feel connected enough to the system to vote, but the case is quite the opposite. Through a series of ethnographic conversations in multiple states, we found that Latino voters value their role so much, that when they are unsure, they don’t want to make a mistake.
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A globally respected museum wanted to better understand the place the museum holds in people’s hearts and minds....
How does a broad cross-section of Americans feel about EVs? Ethnographic visits to a range of communities showed...
For many Americans, bugs in the home and on pets trigger a desire for the fastest, deadliest solution...
A long-standing puzzle in the environmentalist space is why anglers often side with large commericial fishing companies, against...
How can we communicate to farmers who grow corn and soy the desirability of using 10% less of...
Our researchers spent time at a major metro area zoo to explore what the visitor experience was like....
What issues are under the surface as elections near, and how do voters think about the issues, the...
As coal flowed out of Appalachia, money flowed into its towns and villages. Conventional wisdom was that Appalachians...
As policy debates around this issue are heating up around the country, ethnographic conversations in multiple regions, across...
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