Latino Voters

Latino citizens typically vote at lower rates than other demographic groups – why? A common assumption is that Latinos don’t feel connected enough to the system to vote, but the case is quite the opposite. Through a series of ethnographic conversations in multiple states, we found that Latino voters value their role so much, that when they are unsure, they don’t want to make a mistake.

You may also like these studies

A globally respected museum wanted to better understand the place the museum holds in people’s hearts and minds....
How does a broad cross-section of Americans feel about EVs? Ethnographic visits to a range of communities showed...
For many Americans, bugs in the home and on pets trigger a desire for the fastest, deadliest solution...

Make better informed decisions.

Get in touch with our team and start finding out how people really think and feel.

Portrait of cute smiling young woman among friends