Our services

See what Cultural Logic can do for you at about the same cost as focus groups.

Know your audience at a deeper level
Rough Cut Research can do for you and your groups

Know your audience at a deeper level

Discover unfiltered insights through our community visit research.

How do people really feel about sensitive topics?

How does your audience respond to your planned messages?

How do most people feel - those who aren’t in the research panels?

What are the biggest needs in the community?

Our process

Our process - two mid adult women
01
Tell us who you want to hear from, where they are, and what you want to know.
01/05
Rough Cut Research plan community visits
02
We’ll plan the community visits and assign teams.
02/05
male teen talking to adult man
03
Our skilled researchers have authentic conversations with people in their natural surroundings (public spaces, homes, businesses, etc.) Most conversations are recorded. 
03/05
group of happy people
04
We’ll build an online video wall where you can watch long excerpts from the conversations and ask us questions.
04/05
two happy women talking about Rough Cut Research
05
Our researchers will create a compilation video and a written report, delivering the findings and insights you need.
05/05
Latino citizens typically vote at lower rates than other demographic groups – why? A common assumption is that Latinos don’t feel connected enough to the system to vote, but the case is quite the opposite. Through a series of ethnographic conversations in multiple states, we found that Latino voters value their role so much, that when they are unsure, they don’t want to make a mistake.
Mid adult women stand in a row to sign up to vote
Latino Voters

Latino citizens typically vote at lower rates than other demographic groups – why? A common assumption is that Latinos don’t feel connected enough to the system to vote, but the case is quite the opposite. Through a series of ethnographic conversations in multiple states, we found that Latino voters value their role so much, that when they are unsure, they don’t want to make a mistake.

How does a broad cross-section of Americans feel about EVs? Ethnographic visits to a range of communities showed that while many assume EVs are the future, and will inevitably get more popular, the topic can immediately alienate many, who are not in a financial position to consider any new car, let alone one perceived to be super costly. This is a short step to EVs taking on unnecessary political ramifications.
Risks of flea powder - gasoline station
Electric vehicles

How does a broad cross-section of Americans feel about EVs? Ethnographic visits to a range of communities showed that while many assume EVs are the future, and will inevitably get more popular, the topic can immediately alienate many, who are not in a financial position to consider any new car, let alone one perceived to be super costly. This is a short step to EVs taking on unnecessary political ramifications.

A globally respected museum wanted to better understand the place the museum holds in people’s hearts and minds. Ethnographic observations of visitors, as well and conversations both inside the museum and with the broader public, provided surprising answers. “Edutainment,” the buzzword of the day, was far off the mark in people’s actual experience. Instead, many described a sense of wonder so moving that they struggled to fully articulate it – a transcendent experience.
Arts and culture museum
Arts & culture museum

A globally respected museum wanted to better understand the place the museum holds in people’s hearts and minds. Ethnographic observations of visitors, as well and conversations both inside the museum and with the broader public, provided surprising answers. “Edutainment,” the buzzword of the day, was far off the mark in people’s actual experience. Instead, many described a sense of wonder so moving that they struggled to fully articulate it – a transcendent experience.

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FAQ

About the same as focus groups.

For now, we can have conversations in either English or Spanish.

Depending on locations and other choices, we can have results for you in as little as 2-3 weeks.

We can go to all kinds of communities – rural, urban, affluent, under-served, remote

Our community-rooted conversations are especially authentic. Plus, most people never sign up for focus groups. And our natural conversations can’t be ruined by one person dominating the room.

You’ll receive a written report, video, and a web page where you can interact with us and follow the progress of your project.

Have any questions about our services? We'd love to hear from you.

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Make better informed decisions.

Get in touch with our team and start finding out how people really think and feel.

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